Now when you sold your fish to local pet stores, did you also sell them online? and if so how did you do that?
Thank you very much for the very pleasant on-line shopping experience. The fish arrived as promised. They were as described on the web site, and arrived across country in very good condition. As an on-line seller myself for the last five years, all I can say is EXCELLENT. Will buy from again in the near future.
You guys warm my heart with stories like this. Thanks PETA staffers! There needs to be a radical change in how exotic pet owners buy animals. We need to start a “homeless fish” online shelter that will prevent pet stores from selling fish. This can apply for reptiles birds etc. Pet stores breed exotic animals to live in cages and others take them right out of the wild. We can put a stop to this by only adopting out exotics already in people’s homes.
View Sell Fish Online's professional profile on LinkedIn
Learn how to sell exotic fish online with Exotic Reefs.
This question becomes especially interesting given that the seafood supply chain tends to transfer only the minimal amount of information. A lack of detailed data also masks harmful practices, including illegal, unregulated and unreported fish (IUU), fraud, and human rights abuse, which currently pose regulatory and reputational risks to seafood companies and undermine sustainable fisheries.
But what if there were a stronger business case for capturing the information needed to drive increased consumer purchasing and root out environmental and social ills?
As part of an on-going effort to identify the business benefits of data-rich supply chains, Future of Fish set out to explore the power of story to sell more fish and to determine what elements of that story most influence consumer purchasing behavior. Working in collaboration with marketing firm i4 Partners, Future of Fish conducted a quantitative online consumer research study in 2015 with 1,300 US adult consumers who reported having purchased seafood within the previous six months. The findings were exciting.POZONSKI:All of our online salmon sales are flash frozen. Alaskans have this process where they can take a temperature down to zero in about 60 seconds, and each filet is vacuum-packed and sealed. The fish comes in from the boat, it is instantly filleted and then vacuum-packed and flash-frozen to keep the freshness in until the customer opens it. When it’s thawed and unsealed, it is like it just came off the boat. That makes it a little easier when we don’t have to worry about getting the fish to the customer overnight or in a day or so, although we do ship quickly. The problem Trish faces from time to time is finding enough of the premium salmon, which, as I said, is all we sell.Of course, there was a gap in their knowledge of just how big their territory might be when they decided about 18 months ago to go online, at , with fresh/flash-frozen wild salmon filets and steaks. They also sell fresh air-shipped salmon to restaurants and grocery stores in Pennsylvania. While folks from the Alaskan frontier tend to know about adventure, Pozonski and Kopp got another great ride and a few surprises when they become fishmonger Internet divas. As often happens in business, their business began with a personal need.Owners of local fish stores can tell you what sells well in their shop and how much they pay. It can be difficult to make much profit raising aquarium fish, unless you keep on top of trends. As methods of breeding fish and transporting them have evolved, international suppliers readily fill pet shops needs at lower prices than a local supplier might. A pet store owner might sell an angel fish for approximately $5, for example, but may have paid about 75 cents for the fish from a farm in Florida, according to Jay F. Hemdal, author of "Aquarium Fish Breeding." Some stores might offer you only store credit. Regional stores might buy from you if you can save them money on freight costs. A general rule, Hemdal notes, is that retailers pay sellers 25 to 35 percent of the retail price. Consider also selling fish online, particularly feeder fish, such as minnows, which are used for feeding large predatory fish.